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Projects

Throughout my college career at the University of Wisconsin-La Crosse, I have completed multiple projects that have contributed to my knowledge as a marketing student. Below are some of the in-depth projects that have been substantial to the classes I've taken. 

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MKT 362 Buyer Persona - Year Long Project

Throughout the semester in the course Consumer Behavior, I was a part of a group project to analyze the buyer persona of a Tesla Model Y sedan. In this project, we used data analysis and exterior research to summarize our findings in multiple assignments and ultimately a presentation at the end of the semester. We were able to use AI to create an image of what the typical consumer would like in the future for a Tesla Model Y (pictured). 

  • Blue lighting - futuristic, high-tech feel

  • Touch screens - one of the best features of Teslas is enhanced with more use

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MKT 308 Professional Interview - Year Long Project

For this course, we were instructed to interview a professional in a career we were interested in. I had the opportunity to interview a project manager at Schneider National. He was able to share relevant information that I have taken with me throughout college. We were also able to discuss workplace challenges that he's been a part of and the solutions that took place. Slides 5-6 show these challenges and solutions. We were then able to relate these solutions to topics we've covered throughout the course. Check out our final presentation:

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MGT 400 Business Analysis Project via "The Balancing Act" - Final Project

Learning from a previous CEO, Andrew Temte, I completed a company analysis using his book. His book contained the necessary parts that makes a business successful - their purpose, vision statement, values, behaviors, and more. I analyzed New Balance to a deep extent. I was able to identify their strength and weaknesses in these categories. Dr. Temte taught us numerous things about the business world throughout the semester and this project reflects everything we covered. Check it out:

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